TPC x Strava
Design / Art Direction / Brand Project
From 2021-2022, the TPC Creative team created a series of challenges for Strava. Each challenge came with a unique identity to fit the mood and reward.
Over 500,000 Strava athletes participated globally and over six million unique impressions were made.
Dream Bike 2021
Dream Bike 2022
Strategy: Dan Hanafin & Matthew Ankeny
Art Direction: Dan Hanafin & Nicholas Cai
Design: Nicholas Cai
Copywriting: Matthew Ankeny, Lindsey Gaff, Jonah Baca