Nicholas CaiArt Direction & Design

TPC x Strava
Design / Art Direction / Brand Project

From 2021-2022, the TPC Creative team created a series of challenges for Strava. Each challenge came with a unique identity to fit the mood and reward.

Over 500,000 Strava athletes participated globally and over six million unique impressions were made.

Mile Zero
Honest Work
Dream Bike 2021
Dream Bike 2022

Strategy: Dan Hanafin & Matthew Ankeny
Art Direction: Dan Hanafin & Nicholas Cai
Design: Nicholas Cai
Copywriting: Matthew Ankeny, Lindsey Gaff, Jonah Baca