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The Pro’s Closet
The Pro’s Closet is an online cycling retailer specialized in selling Certified Pre-Owned bikes, frames, and wheels, along with new bikes, parts, apparel, and accessories. Visit ︎︎︎
Scope of Work
Brand / Design / Marketing / Art Direction / Special Projects



In late 2021, The Pro’s Closet chose Manual Creative to go through a full visual, verbal, and strategric rebrand. I was part of the internal team that executed creative extensions of the new TPC in 2023. Visit ︎︎︎
Press: Featured on BrandNew ︎︎︎



Wrap by Husky Creative

Bottles by Specialized

Pantone 909C by Sticker Robot




Print and Collateral 
Various printed materials including stickers, hangtags, postcards, and branded collateral.










Editorial and Social Graphics
Infographics and designs used to support TPC Magazine’s guides and stories.




The Drop Bar Spectrum: Road & Gravel Bikes Explained The Mountain Bike Spectrum: 6 MTB Types Explained


Strava Badges
In 2022, TPC utilized Strava challenges to capture the attention of their massive cycling community, allowing TPC to introduce cyclists to the brand.


TPC Dream Bike Challenge I TPC Dream Bike Challenge II TPC Mile Zero Challenge TPC Honest Work Challenge




Performance Marketing
Sale and brand awareness campaigns that were pushed through all our channels. This would include our homepage, email/SMS marketing, performance marketing (GDN, Pmax, Criteto), paid and organic social.






Art Direction
Various photoshoots for evergreen and promotional campaigns.



Certified Pre-Owned
Photo: Elizabeth Wilcox



Spring 2023 Apparel
Photo: Chris Gaeta
Talent: Adam Vadeboncoeur, Casey Clark



TPC Creative
Creative Director: Dan Hanafin
Photographers: Elizabeth Wilcox, Chris Gaeta, Josh Weinberg, Cameron Strand
Design: Nicholas Cai, Toole & Hardt
Copywriters: Lindsey Gaff, Todd Johns, Jonah Baca
Project Manager: Ellie Horn